Do It For the ONE

Hola 👋🏼 Danni here.

Last weekend, I had the privilege to speak at a two-day event in Las Vegas for students and young adults.

If you know me, you know I am not much of the public speaker type (yet), but I have been saying YES to more things that push me out of my comfort zone.

It is so easy to get into our heads and feel as if we are the only ones who have experienced certain things in life. And most other people you encounter often feel the same way.

Because so many of us keep things inside of us and never share them with others, we never get to be a part of the common threads woven throughout the human experience.

In a room full of people, you may hit some and miss others. And then there is the ONE person in that room specifically for you to speak to directly.

That’s what happened last weekend.

Out of all the people, there was one young lady with whom I had shared experiences, shared goals, and a shared understanding that neither she nor I were the only ones.

And neither are you!

We have been through very similar things and have very similar entrepreneurial goals. We bonded around that, and it was the reassurance both of us needed to keep going.

If you have a story, you should share it. If you think you don’t have a story, start talking. You will find a common thread with those you are speaking with.

It doesn’t have to be a room full of people — just ONE.

Marketing Growth Tip

Do It For the ONE.

It is easy to get lost in the whole reach a lot of people to make money or have an impact or whatever social media has taught us to believe these days.

If you can identify your audience of ONE, you’re further along than a lot of business owners. You cannot reach everybody, but you can reach YOUR PEOPLE.

Take some time to think through an ideal customer profile — what does the ideal person you want to reach look like, and what do they need? What are their interests? Where do they live? What do they look like? Where do they work? What do they aspire to do? What inspires them?

Asking these questions can help you craft an avatar of this person, and everything you write, speak, produce, create, record, and send out into the world is done with this person in mind.

When you create a single avatar, you will find that there are many people like it.

Personal Growth Tip

Identify your ONE thing

Many of us like to do a lot of things. I like to do many things — traveling, writing, reading, drinking coffee, sleeping, and restaurant hopping, and I can go on and on. But what is the most impactful thing?

The most impactful thing is often something you enjoy, you’re good at, that makes you money, and that positively impacts at least one other person.

You'll seldom get far in life if you do everything all at once.

Pick one thing and stick with it until you can successfully spin off other things.

#Hashtags and Habits Podcast is 50 episodes in, and we broke into the
TOP 50 Podcasts in ENTREPRENEURSHIP, and I couldn’t be more excited.
Go listen, subscribe, rate, review, and share. I appreciate it!!!

That’s it, that’s all!

Rooting for you!

Danni